You Don't Know What You Don't Know. SoapBox helps you turn your business questions into actionable insights. Whether your company is a legacy brand, or part of an emerging market like cannabis, we have a suite of customizable research tools for any project size. SoapBox offers a FRESH blend of online research and technology. Our clients use us to develop new products, crowdsource ideas, test ads and branding, test products and concepts, track consumer habits online, and gather in-the-moment feedback.